Just two days after Microsoft relaunched its YouTube app for Windows Phone smartphones and thanked Google for its “support”, Google has once again blocked the app from working.
The app had originally been removed from the Windows Phone store in May after Google complained to Microsoft about its ability to download videos to the device, as well as preventing video advertisements from playing.
Mobile is increasingly important to YouTube, accounting for more than 25% of its global watch time, and more than 1bn views a day.
In June, Wedge Partners analyst Martin Pyykkonen estimated that video ads shown on mobile devices could be generating as much as $350m of revenues per quarter for YouTube.
It relaunched this week, but now Google has blocked it again. “Microsoft has not made the browser upgrades necessary to enable a fully-featured YouTube experience, and has instead re-released a YouTube app that violates our Terms of Service,” a spokesperson tells The Verge.
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