Well Apple is most valuable brand in the world . According to a closely followed annual report.The report ,to be released Monday, is from Interbrand , a corporate identity and brand consulting company owned by the Omnicom Group that has been compiling what it calls the Best Global Brands report since 2000. The previous No.1 brand , Coca-Cola , fell to No.3
Not only has Apple replaced Coca-Cola as first among the 100 most valuable brands based on criteria that includes financial performance, this is the first time that the soft drink known for slogans like "It's the real thing" has not been No.1.
Apple's arrival in the top spot was perhaps " a matter of time , " Jez Frampton, global cheif executive at Interbrand, said in a recent interview. Apple was No.2 last year , climbing from No.8 in the 2011 report .
The 2013 report begins: "Every so often, a company changes our lives, not just with its, products, but with its ethos. This is why, following Coca-Cola's 13-year run at the top of Best Global Brands, Interbrand has a new No.1 -Apple."
The report estimate the value of the Apple brand at $ 98.3 billion, up 28 percent from the 2012 report. The value of the Coca-cola brand also rose, by 2 percent to $79.2 bollion, but that was not sufficient to give Coca-Cola a 14th year Interbrand's most valuable brand.
The top 10 Best Global Brand for 2013 , five are in technology: Apple ; Google ; Microsoft, No.5 , unchanged from last year ; Samsung , 8 ,compared with 9 last year ; and Intel , 9, compared with 8 last year.
"Creating these simple moments and delivering on our brand promise each and every day remains our focus, " he added, "as we continue to grow the value of brand Coca-Cola for decades to come."
If it is consolation, Coca-Cola remains far ahead of Apple and Google in likes on Facebook fan pages.
Coca-Cola has 73.2 million, compared with 9.8 million for Apple and 15.1 million for Google.
Not only has Apple replaced Coca-Cola as first among the 100 most valuable brands based on criteria that includes financial performance, this is the first time that the soft drink known for slogans like "It's the real thing" has not been No.1.
Apple's arrival in the top spot was perhaps " a matter of time , " Jez Frampton, global cheif executive at Interbrand, said in a recent interview. Apple was No.2 last year , climbing from No.8 in the 2011 report .
The 2013 report begins: "Every so often, a company changes our lives, not just with its, products, but with its ethos. This is why, following Coca-Cola's 13-year run at the top of Best Global Brands, Interbrand has a new No.1 -Apple."
The report estimate the value of the Apple brand at $ 98.3 billion, up 28 percent from the 2012 report. The value of the Coca-cola brand also rose, by 2 percent to $79.2 bollion, but that was not sufficient to give Coca-Cola a 14th year Interbrand's most valuable brand.
The top 10 Best Global Brand for 2013 , five are in technology: Apple ; Google ; Microsoft, No.5 , unchanged from last year ; Samsung , 8 ,compared with 9 last year ; and Intel , 9, compared with 8 last year.
"Creating these simple moments and delivering on our brand promise each and every day remains our focus, " he added, "as we continue to grow the value of brand Coca-Cola for decades to come."
If it is consolation, Coca-Cola remains far ahead of Apple and Google in likes on Facebook fan pages.
Coca-Cola has 73.2 million, compared with 9.8 million for Apple and 15.1 million for Google.
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