Nike Brood to launch its own smartwatch instead of being an application in other devices.

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Nike ,we well know about it as a brand ambassador in sports merchandise amd novo release of new products..We all are aware of the a FUEL BAND(nike's device) which include a clock.
as sony,samsung and some other companies started marketing on smartwatches manufacturing its own smartwatches,nike may objected to demure or got inspiration to produce its own smartphone

It’s not out of the question that Nike would release a smartwatch in 2014. The company already sells its own FuelBand and SportWatch devices, and its competitor Adidas launched its own miCoach smartwatch aimed specifically at runners earlier this year. Then again, Nike’s FuelBand software is integrated into Apple’s ecosystem, and the company could risk losing its close relationship with Cupertino if it challenged the upcoming iWatch we expect to see hit the market some time next year.