Samsung said a 110-inch TV that
has four times the resolution of standard high-definition TVs is going on sale
for about $150,000 in South Korea.
The launch Monday of the giant television set reflects global TV makers' move
toward ultra HD TVs, as manufacturing bigger TVs using OLED proves too
costly.
Last year, Samsung and rival LG Electronics, the world's top two TV makers,
touted OLED as the future of TV. OLED screens are ultrathin and can display
images with enhanced clarity and deeper color saturation.
But Samsung and LG failed to make OLED TVs a mainstream that would
replace the LCD television sets and still struggling to mass produce larger and
affordable TVs with OLED. Meanwhile, Japanese media reported last week that Sony Corp. and Panasonic Corp. decided to end
their OLED partnership.
Demand for UHD TVs is expected to rise despite dearth of content while its
price will likely come down faster than that of the OLED TVs. Much of the growth
is forecast to come from China, a major market for the South Korean TV makers.
Chinese TV makers have been making a push into the UHD TV market as well.
According to NPD DisplaySearch, global sales of ultra HD TV sets will surge
from 1.3 million this year to 23 million in 2017. More than half of the
shipments will be taken by Chinese companies between 2013 and 2017, according to
NPD.
While Chinese TV makers have been seeking to boost sales of UHD TVs with a
lower price and a smaller size, Samsung's strategy is to go bigger with a higher
price tag. Samsung's 110-inch UHD TV measures 2.6 meters by 1.8 meters. It will
be available in China, the Middle East and Europe. In South Korea, the TV is
priced at 160 million won ($152,000) while prices in other countries vary.
Samsung said it received 10 orders for the latest premium TVs from the Middle
East. Previously, the largest UHD TV made by Samsung was 85-inch measured
diagonally.
The ultra HD TVs are also known as "4K" because they contain four times more
pixels than an HD TV.
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