Nokia's phone business to be renamed Microsoft Mobile, but the 'brand' will live on

Nokia and Microsoft have sent a joint email to Nokia account holders talking about the process of data transfer between the two entities.

The email says that with the sale of Nokia's sale of its Devices and Services business to Microsoft - expected to be completecd this month, the email reiterates - a Microsoft Finnish affiliate named Microsoft will assume "responsibility for you personal data and the contractual relationship for the products and services related to this business." The email adds that customers "should experience no difference as a result of the sale."

While the name of the entity will be changed to Microsoft Mobile, Microsoft is likely to continue using the Nokia as the consumer- facing brand, having licensed it from the Finnish company earlier.

"Microsoft has also agreed to a 10-year license arrangement with Nokia to use the Nokia brand on current subsequently developed mobile phones based on the series 30 and series 40 operating systems," Nokia had said soon after announcing the sale of its Device and service business to Microsoft.

After the completion of the deal, Nokia will be left with its telecom equipment (NSN), location (HERE) and patent development business, would have the right to continue and maintain the Nokia brand, except for certain period as per the agreement.

After the closing the deal "Nokia would be restricted from licensing the Nokia brand for use in connection with mobile device salesfor 30 months and from using the Nokia brand on Nokia's own mobile device until December 31, 2015,".