LifeTip is a Heart Attack Monitor you can clip to your shirt

Our weekly series on crowd funding projects tries to look through Kick starter, Indiegogo and other sites to find the most innovative and useful projects you can back. That's because some of the coolest new tech these days, like the pebble smartwatch and the Oculus Rift VR headset, didn't come from big companies but rather, from kickstarter.

We're watching out for what comes next, and this week, the LifeTip- Health wearable Device No-skin-contact ECG Technology caught our eye.

LifeTip, which has so far raised $4,771 out of its $65,000 funding goal, is a discreet ECG monitor that doesn't need to be connected to your body, so you can wear it all times without being uncomfortable.

That's an advantage over other ECG devices on the market right now-some smartwatches include an ECG monitor, but not everyone will want to wear such a conspicuous device; others require you to actively check your ECG by attaching the connectors to your skin.

In contrast, the LifeTip clips on to your clothes and can then be forgotten. It is getting regular readings from you, so it can detect unusual changes in your typical heart-rate patterns and user this information to try and defect arrhythmias and other medical conditions, which it can then alert you about, using a Bluetooth-paired smartphone application.

In case it detects that you have gone unconscious, it can also place an immediate call to emergency medical service.

Aside from the ECG function, the Indiegogo pages says that the LifeTip can also measure body temperature, and using a built-in GPS it can measure things like steps taken, and track your movements and heart rate, the LifeTip can also track calorie consumption, and even body posture using three accelerometers. Another interesting function is the phone proximity feature - if you want, you can set it up to alert you when you're not near your phone - very handy in case you keep leaving your phone behind.

LifeTip comes in two versions - one without the ECG reader , which can still be used as a pedometer , thermometer, posture tracker, and smartphone companion, which is available as an early bird reward for $50,and otherwise for $109; the model with the ECG tracker has already sold out the early bird tier, but you can still get it for delivery in january 2015.